Why Commercial Tutoring Could Be Called the ‘Grade-Enhancement Industry’

For-profit tutoring companies are targeting students with online ads these days, and the message is tempting. Why spend so long studying, the ads say, when paid tutors or study guides can help you get better grades with less work? One ad for Studypool, an Uber for tutoring that is one of many new for-profit study-help sites, shows a split screen of two photographs. On one side, a student sits in a library, under the caption “Didn’t ask Studypool”; on the other side, two students lie on the beach in bikinis, with the caption “Asked Studypool.” Students are buying it, sometimes paying hundreds of dollars a year in the search to better their grades.